Guiding Women to Lead, Succeed, and Build Their Ideal Careers with Skills, Confidence, and Freedom

Our mission at Atypical Business LLC, backed by 18 years of experience, is to empower women with the skills, mentorship, and tools to build successful Virtual Assistant careers and coaching businesses.

We are dedicated to providing comprehensive training, personalized support, and practical resources that enable our clients to create flexible, fulfilling careers on their own terms.

Our Programs

You’re in the right place if you’re ready to break free from the 9-5 and build a business that works for you. Whether you want to start a Virtual Assistant career or optimize your coaching business, my programs are designed to help you succeed.

Why Partner With Us?

Our programs combine practical tools, personalized coaching, and real-world strategies, giving you the support and confidence to build a successful business on your terms.

Step-by-Step Guidance

Follow a clear, easy-to-implement plan that helps you build or grow your business with confidence.

Essential Skills for Success

Learn the critical tools and strategies needed to manage clients, improve efficiency, and scale your business.

Personalized Coaching

Receive tailored support to meet your unique business needs, helping you optimize client interactions and streamline your operations.

Time-Saving Solutions

Discover strategies and systems that save time on day-to-day tasks, allowing you to focus more on growing your business and serving clients.

About Us

At Atypical Business, we empower women to build successful businesses with confidence. With 18+ years of experience, we offer skills-based training, personalized coaching, and practical business solutions.

Our programs help you launch a Virtual Assistant career or optimize your coaching business, all with tools and strategies to support your growth.

Let’s turn your business goals into reality!

Client Testimonials

"Before I started my social media business, I had no idea where to begin. As a young mom, I wasn’t sure if building my own business was even possible. But after sitting down with Deirdre one evening for a one-on-one session, everything changed. She helped me see the potential I had, and with her guidance, I launched my business. Today, I’m proud to say I’m making over six figures and have a thriving career. I couldn’t have done it without her expertise and support!" Heather

"I was a young, homeschooling mom when Deirdre asked me to write some emails for one of her clients. With a writing degree but little experience, I wasn’t sure I could pull it off, but she believed in me. She gave me the guidance and subject matter, and I got to work.

That small job gave me the confidence to pursue more writing opportunities. With her support, I learned how to navigate platforms like Upwork and she even showed me how to write an RFP. Thanks to Deirdre’s mentorship, I’ve built a six-figure business doing what I love." Jacquie

I had been a Virtual Assistant for several years when I started noticing Deirdre’s incredible success, especially with her expertise in Keap (formerly Infusionsoft). Curious and eager to learn, I asked if I could shadow her and get a feel for how she used the software to enhance her business.

Deirdre was incredibly generous with her time, walking me through the entire program over several sessions. By the end, I had a solid understanding of Keap and the confidence to add it to my own list of services. Those sessions with her were invaluable, and I can't recommend her courses enough—you won't be disappointed! Traci

I was working as a nanny for a family with 8 children, and while I adored them, it was a demanding job, and I was ready for a change. Deirdre and I often talked, and she would always share stories about her clients and how much she loved working with them. I had some idea of what she did, but I wasn’t sure how it all worked. Even though I lived in another state, she took the time to talk me through the possibilities of starting my own business, even while I was still working as a nanny.

During one of her visits, she introduced me to Keap (formerly Infusionsoft) and how much she enjoyed using it to help her clients. She even lent me a book with step-by-step instructions, and I devoured it! I was so ready for a new direction. Deirdre also gave me one-on-one instruction, sharing tips and tricks to impress clients. Thanks to her support, I went on to become a Certified Partner with Keap and now have a successful digital marketing career. Her course is a must—she explains everything so clearly! Gail

I was working at KFC and exhausted by the grind of fast food when I decided to reach out to Deirdre. I knew she had a successful Virtual Assistant business, but I didn’t fully understand what that entailed. I was desperate for a way out of the fast food industry, and Deirdre, being the generous person she is, dropped everything and drove 90 miles to meet with me. She sat down with me, one-on-one, and gave me a full overview of what it’s like to be a VA. She walked me through the programs she uses and how she structures her day. Thanks to her guidance, my VA business is now thriving. While I still have goals to reach, I’m proud to be one of the first students in her new VA training program. This course is incredible—so detailed and full of valuable insights. You won’t regret signing up! Jessica